Why i’m writing about marketing

When people ask me, “What do you do?” I kind of chuckle and say, “What don’t I do?”

Then I usually go into the list: I do marketing, real estate, train for marathons, drink an unhealthy amount of coffee, travel, obsess over all things Alabama Crimson Tide (one of my alma maters), and sometimes sleep.

That is usually followed by, “How do you have time for all of that?” or “Are you crazy?”

And it wasn’t until I started writing this blog that I realized, no, I don’t think it’s that I’m crazy. I think it’s passion.

I could go on and tell you about my love for a crisp fall afternoon, turning my phone upside down, tuning the world out, and yelling at my TV as I jump up and down with every good Crimson Tide play. But that’s clearly not why you’re here.

You’re probably here because, somehow, we crossed paths under the big umbrella of marketing. Maybe I was speaking on a panel or speaking alone (yikes, did I do okay?). Maybe we connected on social media. Maybe we collaborated on something through my job.

Either way, welcome!

So let’s talk about this big top circus called marketing, and let’s start with a little walk down memory lane.

My first social account was Bebo in elementary school. I made my first Facebook wall post in early middle school. Instagram came pretty shortly after. I remember avoiding my Spanish assignments in 10th grade while my tablemates helped me set up Snapchat. And of course, there were so many others in between: Tumblr, Twitter, which is now X as I write this, Bluesky, Threads, and probably about a dozen more accounts still floating around out there somewhere.

But aging myself isn’t the point. The point is that social media has always been part of how we connect.

At first, yes, it was fun. I remember posting turtle pancakes I made with chocolate chips and food coloring and getting 50 likes. Careful, that was a big deal back then.

But over time, social media evolved. It became a business tool, a community builder, a storytelling platform, and for some, an actual income source. Wherever you are on that scale, it’s important to understand the madness behind the curtain, and I’m talking about more than just figuring out the ever-changing algorithm.

Because marketing isn’t just socials.

It also isn’t just slapping a name on a package and calling it a brand. Oh, if you think that, you are sorely mistaken.

Marketing is more like a recipe: one part psychology, one part fortune teller, one part risk taker, and one part storyteller, all mixed together with a whole lot of strategy, curiosity, and a dash of “let’s see what happens.”

But don’t worry, that’s why I’m starting to write about marketing.

I want to help you, regardless of where you are in your marketing journey. Maybe you work in it every day. Maybe you own a business and are trying to figure out what actually matters. Maybe you’re a student, a creator, a professional, or maybe you’re just peeking in because you’re curious.

Wherever you are, we’re going to navigate the marketing world together.

From the trending pages to the book pages, from the hottest news to the timeless strategies that never go out of style, we’re going to break it all down in a way that feels real, useful, and maybe even a little fun.

Welcome to the start of this little marketing journey. I’ll see you around.