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Marketing Portfolio
MARKETING Director

Marketing that moves people.
Results that move the needle.

Alex Bargen
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Alex Bargen
Marketing Director
About

Built Different. Results-driven from day one.

I'm Alex Bargen — a Marketing Director who sits at the intersection of strategy, creativity, and data. I don't just run campaigns; I architect experiences that make brands impossible to ignore.

With expertise spanning social media, public speaking, virtual events, influencer marketing, and brand development, I bring a rare blend of big-picture thinking and hands-on execution to every project.

I build movements, not just moments. Whether it's growing an audience from scratch or repositioning an established brand, I'm the person you want in the room when the stakes are high.

Skills & Certifications

HubSpot
SEMrush
Google Analytics
Meta Ads
Canva
Monday.com
Slack
Notion
Hootsuite
Mailchimp
LinkedIn Ads
TikTok Studio
HubSpot Email Marketing Certification — HubSpot Academy
Google Analytics Certification — Google
SEO Toolkit — SEMrush Academy
MarketingExperience
📱
Social Media
🎤
Public Speaking
🖥️
Virtual Events
🤝
Influencer Marketing
🏗️
Brand Development
01 — Specialty

Social
MediaMarketing

Built and scaled social media presences across Instagram, TikTok, and LinkedIn — turning brand accounts into communities that convert.

From content calendars to real-time engagement strategy, I manage the full social ecosystem with a data-first approach that doesn't sacrifice creativity.

+39.75%
Follower Growth
500+
Posts Managed
@alexbargen
alexbargen
Campaign Visual
2.4K likes
↗ 5.6%
Marketing is a recipe — strategy always wins. 🎯
alexbargen
Brand Story
1.8K likes
↗ 4.2%
Your brand isn't your logo. It's every touchpoint. 🏗️
alexbargen
Influencer Collab
3.1K likes
↗ 7.1%
The right partnership changes everything. 🤝
01
Campaign Visual
Instagram
▼
Likes2.4K
Engagement Rate5.6%
Follower Growth+39.75%
02
Brand Story
LinkedIn
▼
Likes1.8K
Engagement Rate4.2%
Posts Managed500+
03
Influencer Collab
TikTok
▼
Likes3.1K
Engagement Rate7.1%
Avg Engagement5.6%
02 — Specialty

Public
Speaking& Thought Leadership

From keynotes to panels, I translate complex marketing concepts into compelling narratives that resonate with any audience.

A confident, authoritative presence on stage and on camera, with experience presenting to audiences from intimate boardrooms to large-scale conferences.

5
Speaking Engagements
250+
Audience Reached
5
Speaking
Engagements
250+
Audience
Reached
Move your cursor to direct the spotlight
03 — Specialty

Virtual
EventMarketing

Planned, promoted, and executed virtual events that delivered real-world impact — from webinar campaigns to full-scale digital conferences.

End-to-end ownership: concept, promotion strategy, registration funnels, day-of execution, and post-event analytics.

10
Events Produced
250+
Registrants Reached
alexbargen.com/events/live
Live
Marketing Strategy Summit
247 attending
AB
Alex Bargen · Speaking
MK
M. Kim
JT
J. Torres
SR
S. Reed
PL
P. Lee
Chat
M. KimThis is so insightful!
J. TorresGreat point on brand strategy
S. Reed👏👏
P. LeeCan you share the slides?
R. PatelLoving this framework 🔥
🎤
📷
💬
⬆️
📵
10
Events Produced
250+
Registrants Reached
04 — Specialty

Influencer
Marketing& Partnerships

Identified, vetted, and activated influencer partnerships that drove authentic reach and measurable ROI.

From micro-influencer gifted campaigns to paid macro partnerships, I manage the full outreach and collaboration lifecycle using HubSpot and proprietary tracking.

8
Partnerships Secured
20
Influencers Outreached
Macro
Mid-Tier
Micro
8
Partnerships Secured
20
Influencers Outreached
05 — Specialty

Brand
Development& Strategy

Built brands from the ground up — defining voice, visual identity, positioning, and the strategic architecture that makes everything else work.

I ask the questions brands are afraid to ask themselves, then build the roadmap that gets them to where they want to be — and beyond.

20
Brands Developed
45
Strategies Launched
AB
Mac Jones × Kraft Mac & CheeseSPONSORSHIP PROPOSAL
DESCRIPTION
Co-branded sponsorship concept connecting NFL QB Mac Jones' "Mac and Cheese" nickname with Kraft Mac & Cheese to expand brand awareness among sports fans, families, and younger consumers.
DELIVERABLES
Strategic Sponsorship Proposal
Brand & Athlete Research
Audience Insights Report
Campaign Objectives & KPIs
Partnership Benefits Outline
THE PROCESS
Brand Research
Audience Analysis
Campaign Strategy
Proposal Development
+20% Social Engagement
+15% Brand Mentions
+10% Sales Lift
Kraft Mac & Cheese
Target Fresh Campaign ConceptBRAND CAMPAIGN
DESCRIPTION
Playful campaign concept for Target Fresh that turns the everyday "what's for dinner?" struggle into a bold, relatable grocery-run message targeting families and everyday shoppers.
DELIVERABLES
Poster Concepts
Target Fresh Logo Lockup
Campaign Copywriting
Visual Identity System
Grocery Basket Imagery
THE PROCESS
Brand Research
Creative Brief
Visual Concepting
Campaign Design
Brand Awareness
Visual Campaign
Logo Lockup
Target Fresh Poster
Texas Is Back — Longhorns FootballPOST-SEASON MARKETING CAMPAIGN
DESCRIPTION
Post-season campaign for Texas Longhorns Football building CFP momentum through fan engagement, sponsorship activations, merchandise, social media, and OOH creative.
DELIVERABLES
Executive Summary
Market & SWOT Analysis
Billboard Concepts
Social Media Executions
Action Calendar & Budget Plan
THE PROCESS
Situation Analysis
SWOT & Competitive Research
Campaign Strategy
Multi-Channel Execution
+15% Ticket Sales
$3M Merch Revenue
Alumni Engagement
Texas Is Back
Coming Soon
Project in progress
Coming Soon
Project in progress
MAC JONES × KRAFT
TARGET FRESH
TEXAS IS BACK
COMING SOON
COMING SOON
Let's Work Together

Let's
Connect— ready when you are.

Location
St. Louis, Missouri
Email
albargen96@gmail.com
LinkedIn
linkedin.com/in/alexbargen
Socials
@alexbargen
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Alex Bargen — Marketing Director © 2026